Seller's Guide

Guide to Selling

Impression is everything. Today’s buyers are savvy and know the real estate market better than ever before. Your representation needs to be trustworthy, confident and experienced. 

With careful attention to detail, out-of-the-box thinking and unparalleled customer service, our clients receive a 5-star experience from start to finish. Clients use us again and again, and 98% of our business comes from past client referrals. Our focus on client experience is the reason our team is nationally ranked in the top 1% of all agents within Compass and across the country. 

Contact us for a free, no-obligation home valuation. We’ll also walk you through an introduction to the full-service representation you can expect from our team. Learn about the home selling process, costs associated with selling your home or investment, and how to the escrow process works once you have an accepted offer.

Defining Success

  • Outlining Your Objectives
  • What is Your Motivation to Sell?
  • What is Your Timeline to Move?
  • Where are You Moving?
  • What is Most Important for You?
  • Understanding The Market.
  • Market Dynamics: Macro v. Micro
  • Market Forces: Supply and Demand.
  • The Numbers: Trends and Metrics
  • Analysis of Active, Pending, and Sold Transactions.
  • Personal Timing and Seasonal Considerations.

Your Home: Strategic Planning

  • Outline Features and Benefits
  • Determine Key Differentiators Based on Active Inventory.
  • Establish Target Market and Buyer Profile
  • Create Profile-Based Buyer Attraction Strategy.

Listing Details

  • Finalize Documentation and Contractual Agreements
  • Complete Any Property Improvements
  • Engage Staging Consultant
  • Engage Photography and Media Professional
  • Organize Trusted Advisor Meeting
  • Define Launch Timeline

Marketing Preparations

  • Property Launch Collateral
  • Traditional Advertising
  • Digital Marketing Plan
  • Social Media Strategy
  • Broker Network Exposure
  • Open House Strategy
  • Direct mail and Communication Approach
  • International Buyer Strategy
  • Events and Public Relations.

Introducing The Property

  • Launching the Marketing Plan
  • Creating the Perception of Value
  • Attracting and Qualifying Potential Buyers
  • Showing the Property
  • Monitor Interest
  • Weekly Reports, Updates, and Communication Strategy
  • Respond to Changes in the Market Place

Negotiating Strategies

  • Procure Written Offers
  • Qualify and Analyze the Merits of Each Offer
  • Strategically Respond to Offers
  • Negotiate to Optimize Price and Terms
  • Multiple Offer Process and Backup Offer Strategies.

Escrow Process

  • Execute the Contract
  • Complete Disclosures
  • Meet Deadlines and Contingency Periods
  • Fulfill Duties and Responsibilities


  • Transitioning from the Property
  • Final Documentations
  • Closing and Celebration

Working Together Again

  • Staying in Touch and Keeping You Informed
  • Second Homes and Investment Properties
  • Providing Resources
  • Feedback, Testimonials, and Referrals

Our Move to Compass

Prerana and Hiren are true Residential Real Estate experts with over 40 years of combined experience.

Work With Us

Our goal with every new client is to build a lifelong professional relationship and personal friendship. We can only achieve that by treating our clients with respect, and by listening to and fulfilling their needs. We will always lookout for your long term interest.